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Search engine optimization is one of the most present digital marketing trends. Businesses around the world are forced to hold an online identity, and hence, a wide number of businesses are using websites to reach global audiences easily. It has created fierce competition online. Therefore, the requirement for reliable digital marketing concepts is increasing. As SEO helps get a lead to a business website in search results, it has become quite essential part of every website's marketing strategy.

Why Monitor SEO Campaign Results?

It is advisable to keep monitoring the SEO campaigns as the search engine guidelines are also changing continuously. To deliver relevant search results, search engines like Google are bringing newer updates to their ranking policies to provide excellent results.

And admit it, these updates are actually nightmares for many digital marketers. As it can make or break their entire marketing game, it becomes crucial to continue measuring the effects an SEO campaign is generating.

3 Industry Acknowledged SEO Audit And Monitoring Tools

It is advisable to use the tools that are acclaimed for their excellence and efficiency rather than sticking with what you think is the best.

1. Google's Webmaster Tools

Google is one of the most popular and actually the most used search engines of all. Therefore, if you are looking forward to mapping your SEO attempts and their results, you must consider using Google's webmaster tools as they provide excellent services. Plus, it comes for free. All that you need to do is authenticate your website and register your work email to start using it.

2. Woorank

If all you want to do is audit your website to map the results and check for any errors, this particular tool is made for you. Woorank offers a free trial period of 14 days, after which it charges according to your selected plan (pro and premium). It performs in-depth analysis even if it's just a product page. For example, if a business is looking forward to marketing their GoJek Clone app, they can use this tool to check the particular page and find the possible faults that can bring them down.

3. Check My Links

One of the essential parts of an excellent SEO marketing campaign is link optimization. Every business can choose to use this tool as it comes for free. This link checker tool ensures that no broken links or 404 redirects are associated with a website. By reporting the possible broken links, it helps provide an excellent user experience. The link checking task is completed before the website page is live, and hence, it gives you enough time for improvement.

Conclusion

By keeping an eye on your SEO efforts, you can produce excellent digital marketing results that drive business growth and establish you as a strong business identity in the market.