Smith's Blog

The inception and widely used technology in the everyday life of human beings have been contributing to uplift the standard and relaxation from solving many critical issues. Today, we are the witness of revolution and using each technology in various forms like messages, sales, broadcasting, and whatnot. It has changed people’s lifestyles and mindsets toward technology.  

With the introduction of augmented reality(AR), it enhances the digital world with its extraordinary features, and it offers something difficult to put in practice but It seems like a piece of cake in their virtual reality. It contains graphics, sounds, feedback, and feelings for the natural world. It feels the gap between what is real and what is a computer-generated by grasping what we see and feel. 

We can not forget iPhone X as you shoot something in-camera, and output will be digital and virtual. If you are roaming around in street,  and find something interesting to capture, take out your phone, start AR camera and click the picture of it, you will see the virtual manipulated results on your device. 

AR Implementations In The Marketing World

The main objective behind AR technology is that it changes the world of advertisement. It allows a business to boost sales by providing a virtual experience of actual products. This gives the end user’s an augmented reality, which is informative and trustworthy. 

Many famous companies are adopting AR technology like it increases sales, brand awareness, active customer engagement, and the highest ROI. Well known cosmetic brand like L’Oreal has implemented AR technology to attract customers. It allows the consumer to see how the makeup would look on them. It thrives online sales, and customers feel content by modeling it on themselves. AR increased the demand for skilled programmers when Apple launched iPhone X, which raises the requirement for ios app development company overnight. 

Snapchat and Pokemon have their virtual images, and these apps are top-rated in the market, with 186 million active users. 

AR’s close relationship with Artificial Intelligence (AI)

Artificial intelligence is very much essential to perform AR. Famous social media applications like Snapchat and Instagram allow us to use various filters like dog filters, cat filters, pig ears, etc. which are based on AR, and it is a combination of Artificial intelligence. Not Artificial but we can enjoy the superficial experience by joining both AI and AR together.

For instance, you are planning to purchase online furniture for your home but confuse what if it looks weird? AR technology rescues you from this and solves the problem. You can match the furniture with room design by taking a virtual tour of the furniture studio.

AI is the factor that enables AR to adjust with the surroundings to offer the expected experience to the people. Above mentioned examples won’t function unless and until AI and AR do not work together. 

AR is overtaking the Future Technology

The global AR and VR are overtaking the future industry, and it’s been using in various applications like education, medical, healthcare, retail, entertainment, automobiles, and defense. The reason behind the growth of AR is the advanced and superficial technology that converts imagination into reality. There is also speculation regarding AR technology in terms of using it. 2020 is here and we are waiting for the next update or feature that links the connectivity between real and reel world presentation. 

Conclusion 

Thus we can conclude that AR is a boon for next-gen education, as it will empower the youth and adults with an exceptional learning experience that connects social and emotional components. Technology is changing drastically and the market too. New technologies are replacement of absolute one, so let see how AR comes with more exciting features.